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Independent wine shop interior at evening, warm light falling across shelves of bottles
Vol. 01 · Independent Wine Shops London · Est. 2026 Issue №001
The missed conversation

Every customer who walks in deserves to leave with a bottle they love.

A personal wine guide for every customer.

For shop owners For wine lovers
Scroll · How it works · The product
/kəʊˈæl.ɪ.s(ə)ns/ — noun

A personalised wine guide built for independent shops. Customers tap a tag, answer a few questions, leave with a wine they'll love — and an understanding of why it works.

How it works

From shelf to recommendation in under sixty seconds.

01
Tap the NFC tag
The customer taps a tag on the shop floor. Their phone opens Coalescence in their browser — no app download, no account needed.
02
Answer a few quick questions
A branching questionnaire — five questions for a first visit, ten for a full palate picture. Do they have a meal in mind? Coalescence starts from the occasion.
03
Get wines with reasons
Five personalised picks from your inventory — each with a pairing note that explains the match in plain English.
Coalescence app showing a wine questionnaire question with answer options
By the numbers

The tap replaces the shrug.

0
App downloads required
60s
First recommendation from tap to result
5
Personalised picks, every session
For shop owners

The browsers who leave with the safe choice — reached.

Your stock, your prices. No marketplace. Upload a CSV; we handle the rest.

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For wine lovers

Not just "buy this" — but "buy this because."

Tap, tell us what you're cooking, and get five picks from that shop's own shelf — each with a pairing note that explains the match.

Learn more

Ready to bring this to your shop?

Get in touch and we'll walk you through how it works.

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